Roll Play Rebrand
Roles Art Direction, Content Production
Branding Vigor Branding
Live Website rollplaygrill.com
To coincide with the opening of their second location, Roll Play engaged in a rebranding initiative that highlights their distinctive personality and values. The rebranding strategy was to emphasize their core identity, which is characterized by a grungy, street-inspired aesthetic with an edgy, irreverent flair.
The new brand identity was designed to reinforce the company's unique personality and to differentiate itself from competitors, while also resonating with its target audience in a powerful and meaningful way.
My Role
In my role as Art Director and Content Producer, I served as the intermediary between Vigor Branding and our Marketing Director, ensuring effective communication and alignment on vision.
Within our in-house team, I provided art direction and managed procurement of print materials, such as gift cards, chopstick sleeves, and take-out menus, in close collaboration with our graphic designer. I managed and executed the art direction and styling for the entire rebrand photoshoot that can be viewed here!
