Lei’d Poke Rebrand
Roles Art Direction, Content Production
In order to refresh their visual identity and maintain their brand's relevance, Lei'd Poke made the strategic decision to not only introduce new menu items but also undergo a comprehensive rebranding initiative.
The objective was to preserve the essence of the brand while incorporating new elements that modernized the look and feel.
My Role
As the Art Director and Content Producer, I assisted with the research and decisions made towards the visual and verbal identity of the rebrand. The core of the brand was to remain the same with modern elements added to the brand to create an overall cleaner look and feel.
I managed and executed the art direction and styling for the entire rebrand photoshoot that can be viewed here!
